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Can Crispin Make Microsoft Cool?

Fast Company magazine asks whether hot-shot ad agency Crispin Porter + Bogusky can make Microsoft cool? Very interesting article.

Joshua Hynes

Posted by Joshua Hynes

This entry was posted on Friday, May 30, 2008 at 4:24pm. It has been filed under Art & Design, Design, Asides, Business, Advertising, Marketing, News, Thoughts, Technology, Apple, Writers, Joshua.

Comments

Okay. So only one person has cared enough to leave their two cents. How depressing! Especially considering all the trouble I went through posting this in the first place. Well you can leave a comment if you want. It might cheer me up.

  1. This was a great article - I worry that Microsoft’s issues are deeper than their sometimes-odd marketing/advertising approach. Apple is cool from inward-out, so can an outside firm help Microsoft become “cool” from the outside all the way in? I’d argue the only way they can do that is if they have influence even into Microsoft’s culture (which they may). Either way, it will be interesting to watch.

    Grant wrote on Tuesday, June 3, 2008 at 4:35pm.

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