Better To Let It Speak For Itself (Brende)
Sometimes, in the corner of my eye, I catch a car creeping slowly along, trying to figure out what it is I am up to. Can he really be using a push mower like Pa did?
When this happens I sometimes rub it in, indulge a little, give the product a plug. I turn and smile and say, “You know, this thing’s actually easier to push than a power mower. They’re made out of aluminum now. And they’re quiet as can be. I never have to run to the Quik Mart to gas up. Never had to sharpen the blades in five years; you just adjust these little screws. Only cost seventy dollars...”
The car edges away, and I realize I have gone too far. Better to let the [mower] speak for itself. Especially around here. The locals don’t like to be told what’s good for them.
— Eric Brende, Better Off: Flipping The Switch On Technology (2004, pg. 228)
This entry was posted on Sunday, May 6, 2007 at 11:24pm. It has been filed under Media, Books, Quotes, Technology, Writers, Joshua.
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