A New Look
I know I'm alittle late on this one. It was revealed on Dec. 2 and SpeakUp! has already had an article on the logo with 77 comments left behind. Yet somehow, I missed all the fanfare, which is rather amazing considering the fact I have insurance with the FREAKING ORGANIZATION! That said, here are a few comments: # Paul Rand once said that what makes a logo stick isn't always whether or not its designed well, but the strength of the organization. Many great companies have lousy logos and many lousy companies have great logos. With that in mind, upgrades to great companies are always a plus. I like the sans serif approach with their lettering, making an insurance company feel more like your neighborhood pediatrician. Incorporating their trademark AFLAC duck also builds upon marketing capital they developed over the last decade. # First reactions though can never be taken back, and my first reaction was total atonishment. And not that good atonishment. While the logo does help them break out of the IBM/AT&T/big-business look, their choice of bright orange and baby blue make me think I've wandered into a Toys'R'Us pre-school children's book aisle about how the duck made to the big pond. In their endeavor to become approachable and more friendly with their logo, my first reaction was they went to far in the opposite direction and came across goofy instead. # Why wasn't I, a subscriber, notified on this via a letter? When you change things at a company, above all you must, I repeat -- you must, notify your customers. They shouldn't have to find out through the grapevine 5 months later and start to wonder what's up over at HQ. The most successful organizations out there understand the power of proper communciation and customer service. Those who never figure out this clear-cube problem, well someone else will come along and take all their customers with them. # Final thoughts on the logo: All said, it's different, and I have hesitations with it; but it isn't horrible and it is an improvement.
This entry was posted on Tuesday, April 5, 2005 at 1:27pm. It has been filed under Business, Marketing, Design, Joshua.
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Finally! 2 loving people have cared enough to share their thoughts with me. Why don't you join the party?
A definate improvement… I didn’t know they changed their logo either. I usually notice things like that, but I haven’t seen it anywhere before today. I like the two colors and the inclusion of the duck.
Why is the ‚Äö√Ñ√∂‚àö√ë‚àö‚àÇ‚Äö√†√∂‚àö√´‚Äö√†√∂‚Äö√†√á‚Äö√Ñ√∂‚àö‚Ć‚àö‚àÇ‚Äö√Ñ√∂‚àö√ë‚Äö√тĆ‚Äö√Ñ√∂‚àö‚Ć‚àö‚àÇ‚Äö√Ñ√∂‚àö‚Ć‚àö√°‚Äö√Ñ√∂‚àö√ë‚àö‚àÇ‚Äö√†√∂‚Äö√тĆ‚Äö√†√∂‚Äö√†√á‚Äö√Ñ√∂‚àö‚Ć‚àö‚àǬ¨¬®‚Äö√†√ª‚Äö√Ñ√∂‚àö√ë‚àö‚àÇ‚Äö√†√∂‚àö√´‚Äö√†√∂‚Äö√†√á‚Äö√Ñ√∂‚àö‚Ć‚àö‚àÇ‚Äö√†√∂‚àö¬¥‚Äö√Ñ√∂‚àö‚Ć‚àö‚àÇ‚Äö√Ñ√∂‚àö‚Ć‚àö√°‚Äö√Ñ√∂‚àö√ë‚àö‚àÇ‚Äö√†√∂‚Äö√тĆ‚Äö√†√∂‚Äö√†√á‚Äö√Ñ√∂‚àö‚Ć‚àö‚àǬ¨¬®¬¨‚Ä¢¬¨¬®¬¨¬Æ¬¨¬®¬¨√ܬ¨¬®¬¨¬Æ¬¨¬®¬¨¬¢ on the bottom? But it does seem to give people a sense of “if something goes wrong we’ll make it better.”
I like pictures.
The end.
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znb wrote on Tuesday, April 5, 2005 at 8:19pm.
There’s a good site that keeps tabs of corporate redesigns; good analysis too.
Identity Works
I keep waiting for MBNA to change the logo on their site (its been changed on their TV commercials for a month or more)
Paul wrote on Thursday, April 7, 2005 at 3:36am.